THE 28TH ROSE is a Sydney-based brand that combines classic and contemporary fashion - creating a style that is both elegant and effortless. Established in 2021 by Imperial College London graduate Jenny Guo and her team, the brand gained a high profile in Australia’s leading fashion publications such as WHO Magazine, with its collections being worn by most popular Australian influencers including Sienna Espie and Karina Enever. Our collections can also be found in renowned fashion stores around the world, including NOT JUST A LABEL, Verishop, Reitmans, RW&CO and more.

Focusing on original designs with finer details, our collections feature beautiful colors, vibrant prints, natural materials and chic silhouettes. From elegant dresses fitting for date nights to effortless essentials perfect for summer holidays, THE 28TH ROSE strives to build well crafted and timeless pieces which will be treasured for years to come.